





About David: David Meyers is the President and
CEO of Microban International. Microban is the
global leader in built-in antimicrobial protection, with
offices throughout Europe, Asia and Latin America.
Microban improves the quality of other companies’
products and enables them to differentiate their
offering(s) in a compelling manner. Rubbermaid,
Whirlpool, Bissell, Kimberly-Clark and approximately
175 other companies leverage Microban’s
technology, brand, patents, regulatory expertise
and marketing acumen to strengthen their business.
Earlier in his career, David was the Managing
Director of Stonebridge Consulting Group, VP of
Marketing and Strategy for IBM’s $40 billion server
division, SVP of Fletcher Challenge Canada, and a
consultant with McKinsey & Company. David
received his BA and MBA from the University of
Wisconsin — Madison.
CEO of Microban International. Microban is the
global leader in built-in antimicrobial protection, with
offices throughout Europe, Asia and Latin America.
Microban improves the quality of other companies’
products and enables them to differentiate their
offering(s) in a compelling manner. Rubbermaid,
Whirlpool, Bissell, Kimberly-Clark and approximately
175 other companies leverage Microban’s
technology, brand, patents, regulatory expertise
and marketing acumen to strengthen their business.
Earlier in his career, David was the Managing
Director of Stonebridge Consulting Group, VP of
Marketing and Strategy for IBM’s $40 billion server
division, SVP of Fletcher Challenge Canada, and a
consultant with McKinsey & Company. David
received his BA and MBA from the University of
Wisconsin — Madison.
About Kathy: Kathy Hall is the Vice President of
Marketing for Microban International. The Microban®
brand is the most recognized and trusted brand in
built-in antimicrobial protection with over 41% aided
brand awareness. Kathy has been at Microban for
over seven years and has helped to more than double
awareness of the Microban brand during that time.
Prior to joining Microban, Kathy worked in advertising
at Trone Advertising and as a consumer packaged
goods marketer for Nabisco on the Planters brand.
Kathy received her B.S. in Aeronautical Business from
Embry-Riddle Aeronautical University and M.B.A.
from Seton Hall University in 1999.
Marketing for Microban International. The Microban®
brand is the most recognized and trusted brand in
built-in antimicrobial protection with over 41% aided
brand awareness. Kathy has been at Microban for
over seven years and has helped to more than double
awareness of the Microban brand during that time.
Prior to joining Microban, Kathy worked in advertising
at Trone Advertising and as a consumer packaged
goods marketer for Nabisco on the Planters brand.
Kathy received her B.S. in Aeronautical Business from
Embry-Riddle Aeronautical University and M.B.A.
from Seton Hall University in 1999.
Microban antimicrobial protection
is built-in to products during
manufacturing to provide
continuous antimicrobial product
protection. Microban protection
can be found in hundreds of
consumer, industrial and medical
products around the world.
Microban helps our partners
address their core business
challenges by leveraging our
ingredient and establishing a
compelling and enduring
point-of-difference. For
companies trying to strengthen
their businesses and address
core business challenges,
Microban represents an
alternative business strategy
that brings added value to the
host product. And, we do this by
providing a complete ingredient
brand solution including:
The leading antimicrobial brand
Innovative technical solutions
Patent protection
Regulatory support
Ingredient branding marketing
expertise
is built-in to products during
manufacturing to provide
continuous antimicrobial product
protection. Microban protection
can be found in hundreds of
consumer, industrial and medical
products around the world.
Microban helps our partners
address their core business
challenges by leveraging our
ingredient and establishing a
compelling and enduring
point-of-difference. For
companies trying to strengthen
their businesses and address
core business challenges,
Microban represents an
alternative business strategy
that brings added value to the
host product. And, we do this by
providing a complete ingredient
brand solution including:
Questions?
Call us today
+1-704-875-0806 or
Contact Us
Call us today
+1-704-875-0806 or
Contact Us
To learn more about how
other companies are
leveraging ingredient
branding, click on a
market strategy for a list
of case studies.
Price Power
Market Share
Product Mix
Distribution
other companies are
leveraging ingredient
branding, click on a
market strategy for a list
of case studies.